Publication Date



The Federal Trade Commission (FTC) was established in 1914 to prevent unfair competition in commerce. Since that time, the FTC has been given greater authority to police anticompetitive practices. It has evolved into the most important regulator of information policy and now regulates our technological future. Unfortunately, the agency is often poorly understood. In his book Federal Trade Commission Privacy Law and Policy, Professor Hoofnagle will redress this confusion by explaining how the FTC arrived at its current position of power. He will offer practical tips for lawyers, legal academics, political scientists, historians, and those interested in obtaining a better understanding of the FTC’s privacy activities and how they fit in the context of the agency’s mission to protect consumers. He also will give a few thoughts on what to expect under the Trump Administration and the FTC.

Professor Hoofnagle is an adjunct professor at UC Berkeley School of Law and the School of Information, where he is resident. He teaches computer crime law, internet law, information privacy law, and seminars on the Federal Trade Commission an education technology. Professor Hoofnagle has written in the areas of information privacy, the law of unfair and deceptive practices, consumer law, and identity theft. He is licensed to practice in California and Washington, D.C., and serves as of counsel to Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP.

The BookIT IP Series is jointly sponsored by Chicago-Kent’s Intellectual Property Program and Center for Empirical Studies in Intellectual Property.

Runtime: 00:50:59